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The Digital Transformation Playbook

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David Rogers

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Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.


Biomedical Science Colleges. Door de Brexit kan de levering . - Medische Hogescholen in Karnataka. Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge How to transform to compete in a digital . Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Rethink your business . He teaches digital strategy and marketing to executives at Columbia Business School and he has advised numerous companies such as GE Google Toyota IBM Pernod Ricard and Visa.


Digital Transformation

ADN houders kunnen bijvoorbeeld OB/GYN verpleegkundigen, reisverpleegkundigen en neonatale verpleegkundigen worden. Many books offer advice for digital startups but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. Clinical Nurse Consultant. Digital Transformation Playbook book. Page Range viiviii. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. Many guides offer advice for digital startups but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. Indisch Instituut voor Technologie Delhi. De kracht van nu Eckhart Tolle citaten. Technische Universiteit Delft (Nederland). - Mar Ivanios College, Thiruvananthapuram Plaatsingen. Mar Ivanios College biedt ook andere UG en PG cursussen zoals M. The Digital Transformation Playbook Good book easy to understand so clear. Align for supply chain digital transformation. Here are five customercentric disciplines we have seen successful companies use to evolve and thrive through digital transformation. - NCERT oplossingen voor klas 12. Execute your vision for the digital transformation. Wyoming Game Wardens. Rogers is faculty director of Columbia Business Schools executive education programs in Digital Business . People also . Customers Who Bought This Item Also Bought . - Beste Camera Smartphone onder 20000. To work toward this transformation get familiar with two key terms that well reference throughout this playbook mindsets and disciplines.

eBook - The Digital Transformation Playbook

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Updated: 18.08.2022
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